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Digital Marketing Officer

Pasig, Metro Manila, Philippines


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About the Role

Social Media Management

- Conceptualize content plan

- Produce photo and video content for posting on social media platforms

- Schedule regular postings on Facebook and Instagram

- Set ads for sponsored content

- Create analysis report for previous month

Community Management

- Engages with Facebook and Instagram community by replying to relevant comments especially those with questions addressed to the brand

- Answers all customer queries and concerns on Facebook messenger, Instagram and official email address

- Answers and addresses customer queries and concerns on ecommerce platforms including chat, questions and reviews

- Coordinates with sales and operations team with regards to customer inquiries and concerns as needed

Photoshoot Management

- Conceptualize shoot pegs for campaign

- Coordinate with Design and Merchandising team for styling

- Contact suppliers for models, venue, photographer, make-up artist, props, accessories and other photoshoot materials

- Ensure smooth photoshoot flow and monitors completeness and quality of photos taken

E-Commerce Channels and Website Design and Content Management

- Regularly updates design and content of the website, Lazada, Shopee and Zalora (as well as other future e-commerce platforms)

- Uploads products on the e-commerce platforms

- Ensures completeness of photos and that necessary product details are applied to product page design

Promotions Management for Online Platforms

- Develops brand-initiated promotions for the various online platforms

- Ensures brand participation in relevant platform-initiated promotions and collections to maximize brand exposure and online sales

- Coordinates with Lazada, Shopee and Zalora account managers assigned for promo participation, brand exposure opportunities and other concerns

E-mail and SMS marketing

- Regularly creates materials for cascading to email newsletter subscribers

- Composes and arranges SMS communications for cascading to loyalty members


- Builds relationship with other companies, stylists and influencers for brand collaborations

Market Research

- Monitors campaigns and promotional activities of major competitors and produces Competitor Activity Report - Conducts consumer surveys/focus group discussions, analyzes data gathered and gives recommendations for future improvemens


About the Company

Apply Now
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